The last place we visited in Atlanta was the Headquarters
for CNN. You all know that CNN (Cable
News Network) is a popular television station that is broadcast all over the
world. At their headquarters location,
they conduct a 55 minute tour eight times a day. The tour starts on the 8th floor
after you cross a security checkpoint on the ground floor.
Now how do you get to the 8th
floor of the CNN Center
in Atlanta?
Elevator?…nope! Good guess though.
Stairs? Heck NO!
Maybe an Escalator? What…are you kidding me! Really?
An escalator?
An escalator that goes up to the
8th floor from the ground floor with no stops in between?
YESSSS! This is the world’s largest free standing
escalator (according to the Guinness book of World records) and the only way to
get to your tour.
CNN was founded by Ted Turner,
who was the owner of Turner Broadcasting System which is now part of Time
Warner. CNN started operating at 5 PM on
June 1, 1980. Turner’s intent was to
provide fierce competition to the three TV news networks that were dominating
at that time (ABC, CBS and NBC).
On this tour, we could see in
detail the Control Room Theater, Special Effects studio, and the Interactive
News Desk section. We were able to
understand what all it takes to produce a newscast.
At any given moment there are 99
cameras in various places in the world ready to be shown as news. Now which one will they show for the TV
viewers? The Programming Director
decides that…and makes quick decisions if there is breaking news at any time.
What if another news network
breaks the news first? Oh yes, CNN is
also monitoring/watching the other networks…just in case someone else gets the
jump on CNN when a developing story occurs that CNN also should report on.
We were also able to see how
tele-prompters work and how the news anchor is able to read the news while
staring into the television camera. Watching how the weather anchors do the
weather is also pretty cool (no pun intended).
What we see at home is the
weather anchor standing in front of the weather map and giving us a weather
forecast. That is not how it works in
the studio. The weather board is somewhere
else and the weather reporter is standing in front of a plain green wall. Somehow, due to the technical magic of
television, we watch the reporter right next to (or in front of) the weather
map on our TV. Cool stuff.
Why Green? Well…
When applying artificially created backgrounds or effects,
two separate series of images have to be combined. The technical term for this
is 'chroma key'. Any color can be used for the background that will be
'dropped' but the two most popular choices are Green and Blue - this is because
these two colors are the most unlike skin tones and will not cause problems
when removed.
Did that make sense? Or was that explanation as clear as mud?
Flags from all the countries
Newsroom